Yes, I think most legal professionals would agree with this statement: “Baseball is America’s favorite pastime”. It’s hard to imagine summertime in the United States without the sound of a baseball bat ringing through the air and the cheers of young boys and girls after a home run. Announcements are made across the nation about Little League World Series and growing up in America, kids everywhere get opportunities to play baseball with friends and family.

Denville Baseball has been a focal point for the Denville, New Jersey community for decades, and in a recent article covered by Daily Record online, titled, The Story Behind Denville and Denville Black and Gold Youth Sports History you can read the backstory of the Denville Baseball teams, big wins, and more.

There are many similarities between branding a law office brand and the way that Denville teams get their names. For example, when you hear the name Denville Black and Gold you can picture a team of kids who have been taught by their coaches, teammates, and parents to play really really hard and to strive for their goals in life. No name that I know of, should be considered lightly because it becomes the brand and the heart of an organization. Denville teams are named after the colors of the Seattle Seahawks, and similar to how your law office name will be remembered.

Your law office names outlive everyone who works for your company today, and if you select a name that lacks meaning it can hamper your brand in a significant way. Common naming conventions today are not as creative as more custom options that fit better. Sure you could just use Denville Law Office, P.C. but would that really distinguish your practice from anyone else?

When brainstorming law office names always keep in mind the following items:

Because law office names outlive the decision-makers associated with them, selecting a name that resonates well is essential, and a tailored branding effort must be used to make a selected name do a lot of heavy lifting. Someone from the audience at a Denville Little League game can see Denville Black and Gold, and though they may not recognize the players, they will know that the team name relates to the Denville community.

It’s a similar phenomenon that applies to lawyers, and law office branding, if you want to stay in the mind of your audience. Just consider this….if someone saw an ad for a particular lawyer and the ad did not have this type of notation stating Denville Law Office, LLC they may not remember which lawyer they were looking at if they were to see an ad for another firm the next day.

In closing, names for law offices, and for baseball teams, matter. They matter in ways beyond just words on a piece of paper. Your law office, just like Denville teams, can become actively engaged with the community, and have an impact forever.

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